Fashion

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The Emotional Fragrance Journey – Le Labo

Posted by CustomisedPerfumes ⋅ November 9, 2011 ⋅ Leave a comment

A Fashion Film and Editorial that talks about The Emotional Fragrance Journey, based on “PORVIE 23” – a London exclusive Le Labo perfume.

About Le Labo

Director and Styling: Ling Huang

Producer: Nigel Rogers Flixels London

Photographer: Jamie Wong

Model: Mark Smith

Director Assistant: Jing Guo

“What is in the air? What can I imagine when I close my eyes? I can smell the dampness,the mist…”

“I have been living in this city for 20years, Life is too short, or too long, for me to allow myself the creative of living it so badly, This is a city that holds art, and culture in general, to the highest degree the evidence of which is seen in every neighborhood and publication.”

“London is the city of freedom, the energy, and the creation. There is always so much to see and so much to do…I’ve enjoyed the living the life that I wanted to live. I love cooking, baking, laughing, smiling, enjoying life, spicy food, fruit, sometimes flowers, I dreams of dreams. Perfume make me emotional. I’d like to be an extrovert but I dream too much…”

“I always wanted a fragrance, not only to attract – but to revive my memory, bring me comfort and stimulate emotion”

“It was all about this burnt wood, burnt sugar combo. It made the fragrance definitely more artsy and complex. I’m not certain that I would call it “easily wearable” as it’s not the type of scent that says “hold me love me”, but it’s definitely singular and unusual.”

“I love something industrial and original — laboratory bottles of thick glass; heavy, grey metal caps;
A brown cardboard box and brown packing paper that seems more suited to encasing machinery parts than perfume;
A font that mimics the look of an old typewriter

Officially listed scent notes: cistus, patchouli, bourbon pepper, sandalwood, gaiac wood,incense, vanilla and styrax
“Poivre 23 begins life with a unique exhale like dried habanero pepper dust, then matures into a smokey, spicy take on vanilla, as if the perfumers in the lab blended a number of resinish, woodsy ingredients that exhibit vanillic tendencies (i.e. labdanum, benzoin, tonka, etc.) and said, “Voila! C’est vanille!” And since imitation vanilla is manufactured from clove oil (eugenol) or as a breakdown product of lignin from conifer trees, I have to wonder if that faint, spruce-goose and spice choir singing in the background is a vague nod to the origins of contemporary vanillin production.”

“The soft vanilla reminds me my mum’s kitchen, the sweetness and the warmness…”

“Ever since I was a child, I spend lots of time with grandfather. I’ve always liked to be in his house, looking for treasures. The deep woody notes, smell of the old furniture, brings the memories
of him…”

The image is deliberate and carefully constructed, from top to bottom and front to back, and it goes along with their “each bottle is freshly blended to order” concept — underscored by their urban-chic”

Spicy and quirky, there’s almost a burnt note buried in the middle, as if someone doused a pan of sugar in kerosene, lit a match and then bottled the smoke.Like the style of London- Strange and yet strangely attractive